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PRPL · Consumer Cyclical

PURPLE INNOVATION INC

USA Consumer Cyclical Filing: 2025-12-31
Smart-money confidence · 1 of 3 sources firing
Bearish — money moving out

No standout activity across the feeds we track.

Hedge funds
22
Congress
No data
Insiders
No data
Cross-source blend of hedge-fund breadth, Congress trades, and insider Form 4s.  ·  how the score works
◆ Next steps Interested in PURPLE INNOVATION INC? Here's what to do with it.
Not financial advice. Bogen Capital surfaces public SEC filings — you decide what to do with them.
Market cap
$36M
Industry
Furnishings, Fixtures & Appliances
Sector
Consumer Cyclical
Exchange
NasdaqGS
About PURPLE INNOVATION INC

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Who's behind the signal
Every informed buyer we can see on PRPL, across all three feeds.
Hedge funds · 4
Point72 (Steve Cohen) New position
Citadel Advisors Increased +184%
Congress · 0
No congressional trades on record.
Insiders
No significant Form 4 insider activity in the window.
Not a model pick — but on our radar. PURPLE INNOVATION INC isn't in the top-10 model right now, but 4 tracked investors hold it. Everything below is real signal from public filings — treat this as a watch candidate, not a conviction call.
4
Investors
1
New positions
1
Increasing
1
Decreasing
1
Unchanged
Price History
Loading price data...
Return: High: Low:
Who's Holding This Stock
Position sizes and recent activity from tracked institutional investors
Trust weight: 1.1×
New position
% of portfolio
0.0%
Position change
NEW
0.0% of Point72's portfolio
Trust weight: 1.0×
Increased +184%
% of portfolio
0.0%
Position change
+184%
0.0% of Citadel Advisors's portfolio
Trust weight: 1.2×
Unchanged
% of portfolio
0.0%
Position change
0.0% of Tudor Investment's portfolio
Trust weight: 1.0×
Decreased −8%
% of portfolio
0.0%
Position change
−8%
0.0% of Millennium Management's portfolio
Portfolio Allocation
How much of each investor's portfolio is allocated to PURPLE INNOVATION INC
⚠ Disclaimer: This page is for informational purposes only. Holdings data from SEC EDGAR 13F filings, delayed up to 135 days. Not a recommendation to buy or sell PURPLE INNOVATION INC or any security.

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